ROMANCE WAS BORN x BABY-G

CASIO Australia is proud to announce the release of their Baby-G limited edition collaboration models with Australian fashion designers, Romance Was Born. 
Tying into their ‘Sincerely Yours’ Spring/Summer ’16 collection, the collaboration incorporates prints from this range across two base Baby-G models fit for two different personas. The shimmery candy pink watch features pops of colour across the layered face and detailed band print, whereas the white watch evokes a sportier look, featuring a more streamlined case with shades of blue across the printed band and number indexes.   

With their reputation for taking any source of inspiration and transforming it into an element of fantasy, Romance Was Born have brought a sense of nostalgia to the collaboration design. Reminiscing on the youthful recollection of owning your first intricate jewellery box – an ornate, prized possession hiding your most valuable pieces – Romance Was Born have brought that childhood memory to life again with their Baby-G design. Each watch comes packaged in a wooden jewellery box, featuring elaborate gold foiling matching the watch prints and complete with all the details, like blue satin quilted interior and metal clasps.

   

Renowned for taking the world by storm as the must-have, iconic watch of the nineties and being available in so many colourways, it wasn’t long before one of Baby-G’s main signatures became an expression of colour: an attribute that the brand shares with Romance Was Born, with the designers commenting: “We draw a lot on nostaglia when we design, and growing up we have such fond memories of Baby-G, we loved all the different colours you could get.  When we were asked to collaborate we were really excited to create our own watch using our prints.  It’s been a really enjoyable process for us”.

Far from being a case of form over function as many timepieces are, these watches are as practical as they are pretty. Born from a developer’s dream of “creating a watch that never breaks”, Baby-G watches are completely shock and water resistant – being able to withstand any knocks, drops or spills thanks to their internal shock-absorbing technology. 
The collaboration is an Australian first; although global tie-ups with other brands are announced annually for CASIO’s umbrella of timepiece brands, this release is the first Baby-G collaboration exclusively for Australia. Production is limited with only 200 models being produced as part of the capsule release, with 100 of each colourway being available at RRP $299. 

The collaboration release will be available soon from David Jones, Wallace Bishop, Angus & Coote & Shiels.    

CASIO Australia is proud to announce the release of their Baby-G limited edition collaboration models with Australian fashion designers, Romance Was Born. 
Tying into their ‘Sincerely Yours’ Spring/Summer ’16 collection, the collaboration incorporates prints from this range across two base Baby-G models fit for two different personas. The shimmery candy pink watch features pops of colour across the layered face and detailed band print, whereas the white watch evokes a sportier look, featuring a more streamlined case with shades of blue across the printed band and number indexes.   

With their reputation for taking any source of inspiration and transforming it into an element of fantasy, Romance Was Born have brought a sense of nostalgia to the collaboration design. Reminiscing on the youthful recollection of owning your first intricate jewellery box – an ornate, prized possession hiding your most valuable pieces – Romance Was Born have brought that childhood memory to life again with their Baby-G design. Each watch comes packaged in a wooden jewellery box, featuring elaborate gold foiling matching the watch prints and complete with all the details, like blue satin quilted interior and metal clasps.

   
Renowned for taking the world by storm as the must-have, iconic watch of the nineties and being available in so many colourways, it wasn’t long before one of Baby-G’s main signatures became an expression of colour: an attribute that the brand shares with Romance Was Born, with the designers commenting: “We draw a lot on nostaglia when we design, and growing up we have such fond memories of Baby-G, we loved all the different colours you could get.  When we were asked to collaborate we were really excited to create our own watch using our prints.  It’s been a really enjoyable process for us”.

Far from being a case of form over function as many timepieces are, these watches are as practical as they are pretty. Born from a developer’s dream of “creating a watch that never breaks”, Baby-G watches are completely shock and water resistant – being able to withstand any knocks, drops or spills thanks to their internal shock-absorbing technology. 
The collaboration is an Australian first; although global tie-ups with other brands are announced annually for CASIO’s umbrella of timepiece brands, this release is the first Baby-G collaboration exclusively for Australia. Production is limited with only 200 models being produced as part of the capsule release, with 100 of each colourway being available at RRP $299. 

The collaboration release will be available soon from David Jones, Wallace Bishop, Angus & Coote & Shiels.    



BABY-G x THE FADERS

We're proud to announce DJ duo, The Faders, as the official 2015 brand ambassadors for the BABY-G Australia watch line!

Hailing from Sydney, Milly Gattegno and Sui Lye joined forces as The Faders over six years ago, and have since become one of the hottest female DJ duos on the music scene. Their musical style is described as the ‘ultimate party set’, encompassing everything from old school hip hop, RNB, commercial dance music and rock anthems. In particular, it was their passion for nineties hip hop that made the girls great embodiments for the revival of BABY-G watches, which are renowned for taking the world by storm as the must-have, iconic watch of the nineties.

Fast forward to 2015 and BABY-G watches have now been reworked to incorporate the cleaner lines and styles of today without skimping on the things that made it a loved accessory back then, like a variety of bold colours and sports appeal. Born from a developer’s dream of “creating a watch that never breaks”, Baby-G watches are shock and water resistant – being able to withstand any knocks, drops or spills thanks to their internal shock-absorbing technology.

Besides the duo’s shared love for old school jams, their love of colour and fun approach to their look also perfectly complements the BABY-G range of bright watches, with the girls agreeing: "We're so excited to be on board as Baby G ambassadors! We've always loved the watches, so it's amazing be part of the campaign! We love bright colours and accessories so Baby G's are perfect for us - it's an easy way to make all of our outfits more FUN!"

As the new faces for BABY-G Australia, The Faders bring their dynamic nature and love of sports luxe to the street appeal of BABY-G, to a generation of women that expect their sports watch to withstand their energetic lifestyle. 

We're proud to announce DJ duo, The Faders, as the official 2015 brand ambassadors for the BABY-G Australia watch line!

Hailing from Sydney, Milly Gattegno and Sui Lye joined forces as The Faders over six years ago, and have since become one of the hottest female DJ duos on the music scene. Their musical style is described as the ‘ultimate party set’, encompassing everything from old school hip hop, RNB, commercial dance music and rock anthems. In particular, it was their passion for nineties hip hop that made the girls great embodiments for the revival of BABY-G watches, which are renowned for taking the world by storm as the must-have, iconic watch of the nineties.

Fast forward to 2015 and BABY-G watches have now been reworked to incorporate the cleaner lines and styles of today without skimping on the things that made it a loved accessory back then, like a variety of bold colours and sports appeal. Born from a developer’s dream of “creating a watch that never breaks”, Baby-G watches are shock and water resistant – being able to withstand any knocks, drops or spills thanks to their internal shock-absorbing technology.

Besides the duo’s shared love for old school jams, their love of colour and fun approach to their look also perfectly complements the BABY-G range of bright watches, with the girls agreeing: "We're so excited to be on board as Baby G ambassadors! We've always loved the watches, so it's amazing be part of the campaign! We love bright colours and accessories so Baby G's are perfect for us - it's an easy way to make all of our outfits more FUN!"

As the new faces for BABY-G Australia, The Faders bring their dynamic nature and love of sports luxe to the street appeal of BABY-G, to a generation of women that expect their sports watch to withstand their energetic lifestyle. 



New York Style: Vashtie Kola


Casio Baby-G has teamed up with New York’s downtown sweetheart, Vashtie, for an off-the-rack video snapshot featuring its newest line of BA110 watches. The Baby-G video collaboration zeros in on a day in the life of Vashtie and three of her famous friends – DJ Jasmine Solano, Model/Muse Brandee Brown and Recording Artist Zoe of ASTR – wearing a watch that epitomizes the modern New York woman.

Vashtie Kola, famously known for her creative work as a Director, Filmmaker, Artist, Designer, DJ and Consultant, can now add anew hat to her fashion repertoire as a Casio contributor. 
"New York is my heart and my home and I wanted to truly represent the varying lifestyles of the New York City Girl – no matter who the female New Yorker is, you better believe that she is on-the-go and ready for whatever comes her way,” said Vashtie. “All of us are leading different lives with that same New York hustle and a different Baby-G on our wrist to complement our individual style.”

Channel some New York Chic with the BA110 Series!



Baby-G Bloggers: Jellybeans & Jealousy

We're loving this beach shoot by blogger Jellybeans & Jealousy! Above are a few of our favourite shots, but head to the blog to see the complete series.
Watches featured:
Pink - BA112-4A            Gold: BA111-9A


Blog: www.jellybeansandjealousy.com
Facebook: www.facebook.com/JellybeansandJealousy
Instagram: www.instagram.com/Jellybeansandjealousy
Twitter: @Dangerfieldetal
Shop: www.jellybeansandjealousyshop.com



We're loving this beach shoot by blogger Jellybeans & Jealousy! Above are a few of our favourite shots, but head to the blog to see the complete series.
Watches featured:
Pink - BA112-4A            Gold: BA111-9A


Blog: www.jellybeansandjealousy.com
Facebook: www.facebook.com/JellybeansandJealousy
Instagram: www.instagram.com/Jellybeansandjealousy
Twitter: @Dangerfieldetal
Shop: www.jellybeansandjealousyshop.com



Baby-G Athlete - Erica Hosseini


G-Shock Athlete and Pro Women Surfer Erica Rae Hosseini, this 5’10" blonde blue-eyed beauty from Newport Beach, California has grown up water skiing, Mountain biking and has played every ball sport imaginable.
 
At thirteen Erica’s passion for surfing started to take shape. In 2005 Erica won 5 NSSA titles and went on to win the NSSA National Open Women’s Title and The Governor’s Cup. In 2007 she came in 1st place at the Roxy Pro Jr. and in 2008 she achieved another 1st place victory at the Volcom Championships.
 
Baby-G sponsored Erica Hosseini represents beauty and toughness.


G-Shock Athlete and Pro Women Surfer Erica Rae Hosseini, this 5’10" blonde blue-eyed beauty from Newport Beach, California has grown up water skiing, Mountain biking and has played every ball sport imaginable.   At thirteen Erica’s passion for surfing started to take shape. In 2005 Erica won 5 NSSA titles and went on to win the NSSA National Open Women’s Title and The Governor’s Cup. In 2007 she came in 1st place at the Roxy Pro Jr. and in 2008 she achieved another 1st place victory at the Volcom Championships.   Baby-G sponsored Erica Hosseini represents beauty and toughness.